Archive for July, 2007

Google Analytics For Directories

Monday, July 9th, 2007

Google Analytics For Directories is a great tool for Directory owners and is FREE ! Once you have got used to the panel you will be given ever bit of information you will ever need to improve you directory.It is vere easy to add to your directory ( basic copy and paste ) .

Here is the basic of Google Analytics

Fast Implementation

Paste the Google Analytics tracking code into each of your website pages and tracking begins immediately.

Google Analytics

Keyword and Campaign Comparison

Track and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links and keywords on Google and other search engines.

Keyword Campaign

Custom Dashboards

No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others.

Google Analytics custom dashboard

AdWords Integration

Buy keywords on Google AdWords and use Google Analytics to learn which keywords are most profitable to your business.

Google Adwords

Trend and Date Slider

Compare time periods and select date ranges without losing sight of long-term trends.

Google Adwords Trend and Date Slider

E-commerce Tracking

Trace transactions to campaigns and keywords, get loyalty and latency metrics and identify your revenue sources.

Google Analytics E-commerce Tracking

Funnel Visualisation

Find out which pages result in lost conversions and where your would-be customers go.

Google Analytics Funnel Visualisation

Site Overlay

See traffic and conversion information for every link as you browse your site. (no download required).

Google Analytics Site Overlay

Email reports

Schedule or send ad-hoc personalised report emails that contain exactly the information that you want to share.

Google Analytics Email reports

Geo-Targeting

Find out where your visitors come from and identify your most lucrative geographic markets.

Google Analytics Geo-Targeting

Free.

Spend on marketing, not on web analytics.

Sophisticated Analytics.

Google Analytics has all the features you would expect from a high-end analytics offering. It also provides tightly integrated AdWords support, so you can view AdWords ROI metrics without having to import cost data or add keyword-tracking codes.

Easy to use.

Google Analytics is easy to use for novice marketers while delivering all the capabilities that experienced web analytics professionals expect.

Scalable for any size site.

Google Analytics is a hosted service that runs on the same servers that power Google. From large, high-traffic corporate sites to small sites, Google Analytics delivers consistent service.

Integrated with AdWords.

If you have an AdWords account, you can use Google Analytics directly from the AdWords interface. Google Analytics also calculates ROI metrics from automatically imported cost and keyword-tracking data, saving you time.

Tracks all campaigns.

Google Analytics tracks all online campaigns, from emails to keywords, regardless of search engine or referral source.

Safe.

Google takes the trust people place in us very seriously and is pledged to safeguard the privacy of your corporate data. We understand that web analytics data is sensitive information, so we provide it with the ironclad protection it deserves. Read our industry leading privacy policy.

Still unsure then take a Tour

So by just seeing what it can do gives you the idea that this a must have webmaster tool !

Author - GL2 Design team

Earn money from relevant ads on your website Google AdSense

Sunday, July 8th, 2007

So your directory is up and running and everything is going smoothly its time to earn somemoney out of your Directory don’t you think ? Google AdSense is the best answer in GL2 Designs opinion. Basics are that you put there code onto your directory and you get paid for every click.The amount does very depending on the advitisers who are bid for that keyword that your page is serving up.

Important - NEVER CLICK ON YOU OWN ADVERTS ! as you will not get paid for them and will loose ALL your money and be banned for life (this include asking family and friends) Its not worth it guys and girls

So now all about Google AdSense

Google AdSense matches ads to your site’s content, and you earn money whenever your visitors click on them.

AdSense for content automatically crawls the content of your pages and delivers ads (you can choose both text or image ads) that are relevant to your audience and your site content—ads so well-matched, in fact, that your readers will actually find them useful.

AdSense for search allows website publishers to provide Google web and site search to their visitors, and to earn money by displaying Google ads on the search results pages.

You can customize the appearance of ads, choosing from a wide range of ad units and color formats. With AdSense for search, you can also customize your search box and results page.

Competitive Ad Filter enables you to filter out specific competitors or specific advertisers.

Editorial Review makes sure that all Google ads are reviewed and approved by the Google team, ensuring that inappropriate ads don’t appear on your pages.

Customizable default ads means that in the unlikely event that Google is unable to serve targeted ads on your page, we provide the option to display a default ad of your choice.

How do I get paid with AdSense ?
You get paid whenever someone on your site clicks on one of the AdSense ads. Advertisers can also bid to appear on your site on a CPM (cost per thousand impressions) basis. Both CPC and CPM bids compete in our AdWords program to ensure that you optimize your ad revenue.

Electronic Fund Transfer (EFT)
We have an EFT payment system available in a number of countries, which will help get your AdSense earnings delivered directly to your bank account every month without any additional effort.

How much do I get paid?
How much you earn depends on a number of factors including how much an advertiser bids on your site — you’ll receive a portion of what the advertiser pays .The best way to find out how much you’ll earn is to sign up and start showing ads on your web pages. Becoming an AdSense publisher is fast and easy:

Becoming an AdSense publisher is fast and easy

 Google AdSense
Apply online
Log into your account, and copy and paste a block of HTML into your website.
Targeted ads will then start showing on your site. ( Allow up to 72 hours for there system to update. )

Use the channel feature as its a go why of see what part of your directory is working and do not be afraid to move your advert or to find out were the best location is for clicks.

So it well worth a go but not all site are excepted and remember do not click on your own Adsense adverts !


Article by GL2 Design


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